Ezdad Assets Company

The Al Rushaid - WH Collaboration

In February 2023, as part of the largest ongoing African mining conference, “Indaba,” in Cape Town, the leading Saudi conglomerate Al-Rushaid Group has signed a collaboration agreement with WH Auctioneers, Africa’s leading industrial disposal specialists, the result of which allowed Al Rushaid Petroleum Investment Company to establish Ezdad Assets Company.

One of many Al-Rushaid ventures, this collaboration aims to strengthen Saudi Arabia’s industrial sector by bringing international technical expertise to the Kingdom. This collaboration will see WH Auctioneers providing support in the Gulf region, for the first time taking their special blend of auctions, tenders, and private treaty offers off the African continent.

The signing ceremony took place in the presence of His Excellency Engineer Khalid Al-Mudaifer, Vice Minister for mining affairs at the Saudi Ministry of Industry and Mineral Resources, and Engineer Abdullah Al-Shamrani, Chairman of the Saudi Geological Survey.

This collaboration reflects both parties intention to foster collaboration in sectors prioritized by Saudi Vision 2030, such as mining and construction.

About Ezdad Assets Company Ltd.

Company Background

Ezdad Assets Company is proudly part of ARPIC, the Al-Rushaid Petroleum Investment Corporation, and is supported through its global partner, Gulf Hammer Trading and its partner, WH Auctioneers, based in South Africa.
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Al Rushaid Group

The Al-Rushaid Group is a prominent Saudi-owned company operating both nationally and internationally. Established in 1978, they are involved in various sectors, including manufacturing, construction, engineeri ng, trading, commercial real estate, and technology. Their success is attributed to pioneering leadership, operational excellence, innovative business relationships, and a dynamic workforce. Al-Rushaid Group collaborates with top global companies to provide cutting-edge technologies and specialist services. Setting ARPIC apart from many companies is their ability to pinpoint new global enterprises that they establish in the Saudi market. ARPIC’s goal is to grow commerce in the Kingdom of Saudi Arabia in line with the country’s goals and aspirations, and a commitment to Vision 2030.

WH Auctioneers

South Africa is home to a vibrant re-sales market, with a long history of auctions, tenders, and private negotiations. In this crowded space, since its founding in 2011, WH have grown their footprint and are now not just South Africa, but Africa’s largest disposal experts. This has been made possible through a program of developing local and global relationships with both buyers and sellers; combined with incredibly robust technology and marketing platforms. Over the years we have completed some of the largest transactions on the African continent, making them the de-facto choice for both buyers and sellers in the industrial sector. South Africa’s most significant commercial and industrial businesses, financial institutions and parastatal organisations rely on WH to add value to their disposition programs. Core to their business is maximising value, which is done through a deep understanding of asset values and specialised marketplaces.

Gulf Hammer Trading

Gulf Hammer Trading specialize in investing in and partnering with heavy equipment trading and auction companies across Africa, the Middle East, and Asia. Their mission is to facilitate growth, innovation, and prosperity within these regions by connecting investors with promising opportunities. With a strong foundation in Cyprus, licensing and partnership agreements with key auction players and appraisers, and an extensive network spanning across the globe, they offer a wealth of expertise and resources to support business ventures.

At Ezdad Assets, we’re more than just an industrial equipment marketplace—we’re facilitators of opportunity. Our mission? To bridge the gap between sellers and buyers, breathing new life into discounted assets, and modernizing the asset disposal industry in line with the Saudi Vision 2030.

About us

Company Background

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